— ABOUT
Your business deserves a guide who's been here before.
There's a moment every growing founder hits, usually somewhere between $500K and $5M, where the way they built the business stops working.
The systems that got them here can't get them there. Decisions pile up. Growth stalls not because of ambition but because of infrastructure.
You don't need to work harder. You need someone who has been inside this before — and knows exactly how to build the systems that hold.
— SOUND FAMILIAR?
01
You're in every decision
Nothing moves without your sign-off. Your business runs on your presence, not on process.
02
Hiring feels like a gamble
No repeatable onboarding. Good people leave because accountability lives in your head, not in a system.
03
You can't see what's working
No clear data. No visibility. You're making strategic decisions by feel, not by evidence.
04
You can't step away
A week off means a week of fires. Your business needs you present to function.
Leonora Dalipi
Founder, Potential Consulting
MBA, Rotman School of Management
Deloitte
Investment Management Corporation of Ontario (IMCO)
World Resources Institute (WRI)
— MEET LEONORA
Leonora Dalipi has spent over ten years navigating that exact inflection point — designing the systems that hold under heavy weight.
With a Rotman MBA and an extensive corporate background, Leonora's career has been defined by scaling complexity. At Deloitte, she architected enterprise-level change management frameworks and delivered critical risk-mitigation briefings directly to the C-suite for multi-million dollar tech implementations. At the Investment Management Corporation of Ontario (IMCO), she built data-driven recruitment engines and corporate communication blueprints designed to keep fast-moving business units entirely aligned.
She has proven her operational frameworks on a global scale, previously leading international expansion across China, India, Brazil, and Mexico for the World Resources Institute, where she scaled talent pipelines with top-tier Ivy League institutions including Harvard, Stanford, and Yale.
Scaling startups shouldn't have to choose between a $250K+ full-time executive hire they aren't ready for, or generic consultants who leave behind static slide decks.
Leonora founded Potential Consulting because the founders who need this work the most, rarely have access to it.
Through fractional frameworks, Leonora brings enterprise-grade operational mechanics, talent architecture, and executive governance straight to your business. We don't just advise. We install the blueprint, protect your cash flow, and give you your time back.
— CAREER BACKGROUND
Proven at the highest level.
DELOITTE
Enterprise Change Management
Architected enterprise-level change management frameworks and delivered critical risk-mitigation briefings directly to the C-suite for multi-million dollar tech implementations.
IMCO
Recruitment & Communications
Built data-driven recruitment engines and corporate communication blueprints designed to keep fast-moving business units entirely aligned at the Investment Management Corporation of Ontario.
WORLD RESOURCES INSTITUTE
Global
Expansion
Led international expansion across China, India, Brazil, and Mexico — scaling talent pipelines with Ivy League institutions including Harvard, Stanford, and Yale.
— WHO WE WORK WITH
We speak your industry’s operational language.
AI & Tech Startups
You've built automation on top of broken processes. It's just faster chaos. We align the team and the workflows first. Then the tools actually work.
Clean Energy & Gov-Tech
Brilliant technical teams that were never meant to run a 200-person operation. We build the human capital structure to match the ambition.
Modernizing Non-Profits
Donors want data. You need systems that track it. We build the operational backend that turns your work into evidence and evidence into funding.