Why "Consultant" Has Become a Dirty Word in Tech (And Why It’s Time to Change That)

Startup founders don't need another 50-page deck or an expensive visitor giving them homework. At a recent #TechTO event, a founder shared why he struggles to trust traditional consultants—and why the popular "fractional" alternative often falls into the exact same trap. Here is why external support needs an overhaul, and what real, embedded partnership actually looks like.